国产动画电影中华优秀传统文化的“两创”实践与创新研究——以电影《哪吒之魔童降世》《白蛇：缘起》及《长安三万里》为例

国产动画电影中华优秀传统文化的“两创”实践与

创新研究——以电影《哪吒之魔童降世》《白蛇：

缘起》及《长安三万里》为例

王佳莹¹

（1.西北师范大学，甘肃兰州 730000）

【摘要】在“推动中华优秀传统文化创造性转化、创新性发展”的国家战略背景下，国产动画电影成为传承与活化中华优秀传统文化的重要载体。以《哪吒之魔童降世》《白蛇：缘起》及《长安三万里》等影片为例，探讨其实践与创新中华优秀传统文化的路径。这三部影片通过重建传统神话空间、提炼非物质文化遗产中的传承元素、对中国哲学思想进行影像化转译以及对视觉美学进行创新性表达，实现了中华优秀传统文化从符号到内涵的当代转化。这些创作实践不仅为国产动画注入了深厚的文化底蕴，也为“双创”理念在影视领域的深化提供了有益借鉴。

【关键词】中华传统文化；国产动画电影；创造性转化

Research on the "Two Creations" Practice and Innovation of Excellent Traditional

Chinese Culture in Domestic Animated Films ——Taking the Films Ne Zha: Birth of the Demon Child, White Snake: origins,

and Chang'an: 30,000 Miles as Examples

Wang Jiaying¹

(1. Wang Jiaying Northwest Normal University, Lanzhou City, Gansu Province, China )

[Abstract]Against the national strategic backdrop of "promoting the creative transformation and innovative development of excellent traditional Chinese culture," domestic animated films have become an important vehicle for inheriting and revitalizing excellent traditional Chinese culture. Taking films such as Ne Zha: Birth of the Demon Child, White Snake: origins, and Chang'an: 30,000 Miles as examples, this paper explores the paths of their practice and innovation of excellent traditional Chinese culture. By reconstructing traditional mythological spaces, refining elements of intangible cultural heritage for transmission, translating Chinese philosophical thought into visual imagery, and innovatively expressing visual aesthetics, these three films have achieved the contemporary transformation of excellent traditional Chinese culture from symbols to connotations.These creative practices not only infuse deep cultural heritage into domestic animation but also provide a valuable reference for deepening the concept of "Two Creations" within the field of film and television.

 [Keywords] Chinese Traditional Culture; Domestic Animated Films; Creative Transformation

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