AIGC 赋能广彩濒危纹样的数字再生与传播

AIGC 赋能广彩濒危纹样的数字再生与传播

张俊 黄婷

（1.广州大学，广东省广州市 510000）

【摘要】广彩纹样自诞生之日起即非装饰的附属，而是“来样定制”贸易机制中承担跨文化转译功能的视觉媒介。当代语境下，这一纹样体系正面临本体与传播的双重失语：老艺人相继离世、画稿谱系散佚，纹样的工艺知识与谱系脉络随载体损毁而流失；博物馆展陈与图录出版固化了纹样的呈现方式，使其难以进入当代媒介环境与青年群体的日常感知。本文提出，AIGC 技术的介入价值不在于修复或封存，而在于恢复纹样作为活态符号的可传播性。文章结合近年广彩外销贸易史与图像变迁研究的实证成果，提出“识别—再生—传播”三重路径，主张以器型、时代、画工流派构成的谱系约束作为生成的前提，将“生成”与“臆造”严格区隔。文章同时强调，智能再生须以可追溯、可区分、可修正为伦理底线，技术无法替代口述史所承载的工艺本体与身体记忆。

【关键词】广彩；濒危纹样；AIGC；数字再生；跨媒介传播

AIGC-Empowered Digital Regeneration and Dissemination ofEndangered

Canton-Enamel Patterns

Zhang Jun Huang Ting

(1. Guangzhou University, Guangzhou 510000, Guangdong Province, China)

[Abstract] From their inception, Canton- enamel patterns have never been mere appendages of decoration. Instead, they function as visual media undertaking cross-cultural translation within the trade mechanism of "custom-made by supplied samples". In contemporary contexts, this pattern system faces dual dissonance in ontological inheritance and communication: veteran craftsmen have passed away one after another, manuscript lineages have been scattered and lost, and craft knowledge as well as pedigree contexts of the patterns vanish alongside the damage of physical carriers. Museum exhibitions and catalogue publications have solidified the representational modes of such patterns, making it difficult for them to enter contemporary media environments and the everyday perception of young audiences. This paper argues that the value of AIGC intervention lies not in restoration or static archiving, but in restoring the communicability of patterns as living cultural symbols. Drawing on empirical findings from recent studies on the export-trade history and iconographic evolution of Canton enamel, this article proposes a three-tier pathway of "Identification, Regeneration,- Dissemination.” It advocates that generation should be premised on lineage constraints formed by vessel shapes, historical periods and painter schools, and draws a strict distinction between "generation" and "arbitrary fabrication". Meanwhile, this paper stresses that intelligent regeneration must take traceability, distinguishability and modifiability as its ethical baseline. Technology cannot replace craft ontology and embodied memory embodied in oral history. 

[Keywords] Canton enamel; endangered patterns; AIGC; digital regeneration; cross- media communication

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