生成式人工智能影像赋能甘肃文旅宣传

生成式人工智能影像赋能甘肃文旅宣传

杨惠敏¹

（1.西北师范大学，甘肃兰州 730000）

【摘要】生成式人工智能（AIGC）正在重构影像创作的全流程，以高效化、低门槛、多元化的创作特征，为地方文旅影像宣传生产带来全新机遇。甘肃拥有丰富的自然风貌、历史文化与民俗资源，传统文旅宣传影像存在创作周期长、形式同质化、表达手法单一、受众共情不足等问题。本文依托人机协同影视创作复盘迭代理论体系，以创意—执行—效果评估模型、升级版 5W1H归因分析法、个人艺术基因沉淀与创作手册构建为核心框架，结合生成式 AI 影像创作规律、观众接受心理学、传播学效果理论与数字媒体艺术理论，探究 AIGC 影像赋能甘肃文旅宣传的价值逻辑、现存问题、归因体系与落地路径，从而推动甘肃文旅品牌数字化、智能化、精品化发展。

【关键词】生成式人工智能；甘肃文旅宣传；创作复盘；人机协同

Generative AIImagesEmpowering Cultural andTourism Promotion in Gansu Province

Yang Huimin¹

(1.Yang Huimin Northwest Normal University, Lanzhou, Gansu , China)

[Abstract] Generative Artificial Intelligence (AIGC) is reshaping the entire workflow of image creation. Characterized by high efficiency, low technical threshold and diversified creation features, it has brought unprecedented opportunities to the production of local cultural and tourism promotional visuals. Gansu Province boasts abundant natural landscapes, historical heritage and folk custom resources, yet traditional promotional images for local cultural tourism suffer from long production cycles, stylistic homogenization, monotonous expressive techniques and insufficient audience empathy. Based on the theoretical system of human-machine collaborative review and iteration for film and television creation, this paper establishes a core framework consisting of the Idea-Implementation-Effect Evaluation model, the upgraded 5W1H root cause analysis method, the accumulation of personal artistic literacy and the compilation of creation manuals. Combined with the rules of generative AI image creation, audience reception psychology, communication effect theory and digital media art theory, this study explores the value logic, prevailing problems, attribution system and practical implementation paths of AIGC visuals empowering Gansu's cultural and tourism promotion, so as to advance the digital, intelligent and high-quality development of Gansu's cultural and tourism brands.

[Keywords] Generative Artificial Intelligence; Gansu Cultural and Tourism Promotion; Creation Review; Human-Machine Collaboration

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